PRO TIPS SERIES: Using your Merchant Stock Keeping Unit (MSKU) as an Item Analysis Tool

Rate this Tool

Did you know that you can use a customized Merchant Stock Keeping Unit (MSKU) as an item analysis tool? To those who don’t know what a MSKU is, it is a character string of letters and numbers that is associated with an item that a seller adds to an Amazon listing. When you list a product via a web app like Inventorylab, you can let the app auto generate one for your item or you can create your own unique MSKU.

Now before you balk at the idea of adding another process to your workflow, hear me out. Creating your own MSKUs can make you more efficient in managing your FBA business. When you create your own MSKUs, you can cram a wealth of information in a character string of your own design which you can access at a glance.

Have a look at a MSKU we created to maximize analysis during other steps in the backend of our business:


So what does this MSKU mean?

Here is a breakdown:

  • ASIN of my product (B00CCBQ4RI)
  • Purchase date (April 11, 2017),
  • Place of purchase (Eastbay),
  • Cost per item ($19.54),
  • Prep company (Kingston in New Hampshire),
  • Condition of the item (New)
  • Who made the purchase (AB123 is a buyer code)

Having instantaneous access to this type of information about each product in your inventory has a lot of advantages. It saves a lot of time and makes repricing and product analysis much, much easier. This MSKU is usually listed on the Inventory Lab and Appeagle Pages. So when I am taking a look at various reports, all of the product information is right there on the same screen I’m already at and don’t have to go digging through Google Drive files to find what I am looking for.

The great thing about this practice is that you can customize your MSKUs according to the specific product information you would like the string of characters to reflect.