How to fix the duplicate ASIN problem on Amazon

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Have you ever encountered a product with duplicate ASINS? Remember, it is not a good practice to list a product under these circumstances. Duplicate ASINS cause problems in sales, confuse shoppers, harm reviews and reduce the visibility of the item in organic searches.

To have this issue fixed, you must file a case with Amazon.

  • First, log in to your seller account, click the “Help” option and select “Contact Us’ at the bottom of the page.
  • Select “Selling on Amazon” and click “Products and Inventory”.
  • Select “Product Page Issue”. The prompt question “What kind of issue are you having?” will then appear.
  • Select “Merge Duplicate or Split Product Pages”.
  • In the suggested target field ASIN, key in the ASIN you want to retain (more likely than not you’ll want to keep the one with the better rank). In the “Duplicate ASIN(s) requested to be merged to target ASIN” field, input the duplicate ASIN.
  • In the field that asks you to provide a reason, just say “Duplicate ASINS for one product” or something to that effect. Amazon will usually get the merge the products within 24-36 hours.

Have any questions? Let us know in the comments below!