Technical

Technical Articles for Amazon Sellers

How to fix the duplicate ASIN problem on Amazon

Have you ever encountered a product with duplicate ASINS? Remember, it is not a good practice to list a product under these circumstances. Duplicate ASINS cause problems in sales, confuse shoppers, harm reviews and reduce the visibility of the item in organic searches. To have this issue fixed, you must file a case with Amazon. First, log in to your seller account, click the "Help" option and select "Contact Us' at the bottom of the page. Select "Selling on Amazon" and click "Products and Inventory". Select "Product Page Issue". The prompt question "What kind of issue are you having?" will...

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TAKING THE BAD WITH THE GOOD: How to Proactively Manage Negative Customer Feedback

Even the most conscientious of FBA sellers get negative customer feedback from time to time. Nowadays, customer reviews are proving more important to the buying decision-making process than personal recommendations or manufacturer guarantees. While negative reviews can be quite alarming, we must accept that they are simply part of a customer-oriented business like FBA. Aside from exerting the effort to provide exemplary customer service, us FBA sellers must know how to proactively manage negative customer feedback. A sound strategy in dealing with negative customer feedback can help protect your reputation as an #Amazon seller and of course, your revenue stream....

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Fortify Your Bottom Line: Pay Lower FBA Fees

Without a doubt, Amazon’s FBA program offers a lot of benefits and value to its subscribers. Multitudes of us are taking advantage of this great selling platform and are earning handsome ROIs from our inventory investments, and the number is growing exponentially each day. That being said, although Amazon FBA presents a straightforward opportunity for profit, it does come with its complexities. For instance, one aspect of FBA that many sellers find perplexing is the payment of various fees to Amazon for utilizing its fulfillment channel. Often times I paint these fees with one giant brush and group them into...

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PRO TIPS SERIES: Using your Merchant Stock Keeping Unit (MSKU) as an Item Analysis Tool

Did you know that you can use a customized Merchant Stock Keeping Unit (MSKU) as an item analysis tool? To those who don't know what a MSKU is, it is a character string of letters and numbers that is associated with an item that a seller adds to an Amazon listing. When you list a product via a web app like Inventorylab, you can let the app auto generate one for your item or you can create your own unique MSKU. Now before you balk at the idea of adding another process to your workflow, hear me out. Creating your...

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Repricing 101: 3 Common Repricing Errors To Avoid

We are in a business that is largely motivated by high turnover and quick profit; it’s what drives every Amazon seller. Therefore, it is key to mobilize an effective repricing strategy to ensure maximum profit. Proper repricing action has proven to increase profit quicker than increasing sales volume. Alternatively, repricing your products haphazardly can reduce it just as fast. Even the most seasoned FBA sellers commit repricing errors that hurt their bottom line. Some of the top 3 repricing errors to avoid: Slashing prices just to win the buy box We cannot emphasize this enough; lowest price should not be...

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PROTECT YOUR AMAZON ACCOUNT: How to Enable 2-step Verification

As previously discussed, a number of Amazon 3rd-Party sellers were victimized by hackers and have lost thousands. There will always be people looking to take advantage of your vulnerabilities and challenges to overcome while making strides toward creating your business. That, my friends, is a guarantee! Although Amazon is currently shoring up the site's security, we need to actively do everything in our own power to protect our accounts as well. There are three main things that we can do to protect our account: Use unique passwords and change them frequently (easily managed with LastPass) Set notification alerts for whenever...

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TOP 4 INVENTORY KILLERS: How to Spot Holes in Your Amazon Business Before You Fall in

The success of your Amazon FBA business depends mainly on one thing: THE STRENGTH OF YOUR INVENTORY. Therefore, before making significant investments in inventory growth, it is very important that you learn how to buy well, and sell well. Implementing a sound inventory investment strategy prepares you for all possible consequences and helps you manage risk more efficiently. So, before making any bold moves, here are 4 principles/concepts that you should be aware of when dealing with inventory buying, maintenance, or selling. Sales Rank is KING -Without meaning to be pushy, let our standards dictate most of your buying strategy:...

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Have You Ever Hit a Rough Patch with Your Amazon Business?

From time to time, your Amazon business will go through rough patches that will definitely test your mettle as an Amazon seller and entrepreneur. Remember, a proactive approach in dealing with these downturns will enable you to find and exploit valuable opportunities from these challenging times. In this blog post from Jordan Malik Honest Online Selling, top industry experts share their secrets in managing business downturns. Read up! Click here to view post on JordanMalik.com

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SECURITY BREACH: Amazon hacked, Over 80,000 Log-in Credentials Leaked

A few weeks ago, 3rd Party Amazon Sellers were targeted by hackers and a large number of active sellers have reported thousands in losses. Thankfully, this issue has been contained and we can all learn from it by never becoming complacent when it comes to the security of our accounts. How do you keep your account safe? What are your tips? What lessons have you learned the hard way regarding account security? Anyone have a story they'd like to share? Amazon.com’s Third-Party Sellers Hit By Hackers

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